海外广告投放专家 Overseas Advertising Specialist

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海外广告投放专家 Overseas Advertising Specialist

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职位要求 Job Requirements说明 Description

职位要求 Job Requirements说明 Description

中文 Chinese

希望你能对这些内容相当熟悉有3+ 年 Google Ads 实操，独立管理过月预算 $50K+ 的 DTC / 电商账户 精通 Search / Shopping / PMax 精细化搭建，不是只会点后台 Meta Ads 投放经验，理解预算优化与创意测试方法论 英语工作能力

职责

Google Ads（60%）

Search 精细化架构：按产品线与用户意图分层搭建（品牌词 / 竞品词 / 通用词 / 长尾词），拒绝 broad match 堆量

PMax & Shopping：结合多语言 Merchant Center Feed 优化购物广告表

多市场预算动态调配，基于 ROAS / CPA 识别高增长市场并扩量

再营销全漏斗搭建：GA4 受众 / Customer Match / 动态再营销

出价策略：tCPA / tROAS / Max Conversions，理解转化数据质量对出价信号的影响

Meta Ads（40%）

Campaign 架构策略：CBO vs ABO 选择、Advantage+ Shopping 场景判断

创意测试体系搭建（DCT / A/B），管理素材生命周期

受众分层测试（Lookalike / Interest / Broad），配合 CAPI 优化信号质量

加分项

了解服务端埋点（Server-Side Tagging / sGTM）概念

多市场（5+ 国家）同时投放经验

Google Ads API 自动化能力

硬件 / 科技 / Crypto 行业背景

English

You are familiar with these

3+ years of hands-on experience with Google Ads, having independently managed DTC and e-commerce accounts with monthly budgets exceeding $50,000

Proficient in the detailed setup of Search, Shopping, and PMax campaigns—not just basic backend operations

Experience with Meta Ads, including a solid understanding of budget optimization and creative testing methodologies

Working proficiency in English

Responsibilities

Google Ads (60%)

Search Campaign Structure Optimization: Organized by product line and user intent (brand terms / competitor terms / generic terms / long-tail terms); avoid using broad match to inflate volume

PMax & Shopping: Optimize shopping ad campaigns using multilingual Merchant Center feeds

Dynamic budget allocation across markets; identify high-growth markets based on ROAS/CPA and scale up

Full-funnel remarketing setup: GA4 audiences / Customer Match / Dynamic remarketing

Bidding strategies: tCPA / tROAS / Max Conversions; understand how conversion data quality impacts bidding signals

Meta Ads (40%)

Campaign Architecture Strategy: CBO vs. ABO Selection, Determining Advantage+ Shopping Scenarios

Creative Testing Framework Setup (DCT / A/B), Managing Creative Lifecycle

Audience Segmentation Testing (Lookalike / Interest / Broad), Optimizing Signal Quality with CAPI

Nice to have

Understanding of server-side tagging (sGTM)

Experience running campaigns across multiple markets (5+ countries)

Proficiency in Google Ads API automation

Background in the hardware, tech, or crypto industries

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